Adulting Tab
AD Emily Robertson CW Olivia Wagner
The transition from young adult to working professional is a steep learning curve. We know growing up is never easy, so Ebay is making a new Adulting Tab, where phases are just that, phases.
TikTok Live Bidding
Kicking off the campaign, we’re meeting young adults where they are — TikTok.
We’re taking our tab to the streets, hosting a livestream on TikTok. Ebay will ask people on the spot to sign up and sell the items off their back.
OOH
Ebay will take over Piccadilly Circus, hosting the livestream bidding with a scannable QR code to send viewers to the new tab.
Microhub
Whether you need to give away your ex-girlfriend’s scarf or you need to separate yourself from your One Direction t-shirt, this tab will help you move onward and upward from your past.
