Persil — Isabel Paris

No Shame in Stains.

AD Emily Robertson CW Olivia Wagner

Your 20s are messy. But Persil is there to support you because if you’re not getting dirty, you’re not having fun.

VO: Picture this, you’re adulting.

VO: You have a job, rent, and responsibilities.

SFX: GAG

VO: But you’re also a hot mess.

VO: Sure you get f*cked up on a friday,

VO: You keep misplacing your d**n keys,

VO: And there’s a weird stain on your go-to jeans you never wash.

VO: No shame.

VO: We’ve all been there.

VO: Get on out there. Get messy.

VO: Wash your f*cking jeans.

VO: It’s what your 20s are for.

VO: No Shame. Persil.

Persil will respond to user’s posts talking about their messy lives, celebrating the #noshame lifestyle.

Calling on users to share moments when they felt No Shame.